Updated: Sep 18, 2019
Are you looking to market your small business online? If so, social media should be a crucial part of your strategy. No less than 78% of the U.S. population has a social media profile, which allows you to reach them effectively where they spend their time with just a few tips. Here are 15 social media marketing hacks to get you started:
1. Be Relevant
More than anything else, your social media content has to be relevant to your audience. Don’t use it as a simple outlet to promote your business. Instead, share content that your audience actually wants to read, from industry insights to news and updates.
2. Vary Your Content
Posting images or links again and again won’t lead to much success. Networks like Facebook and Twitter allow you to post anything from simple post updates to surveys, links, videos, and more. Take advantage of that variety to increase follower engagement.
3. Embrace Visuals
We’re a visual society, and your social media efforts significantly improve if you embrace that fact. Videos perform especially well, but images and graphics can also make an impact on your audience.
4. Know Ideal Times
Don’t just post when the mood strikes you. Instead, find out the times your audience is most likely to be on the social media platform you embrace. Then, post your content at that specific time to reach the biggest possible audience.
5. Post Frequently
Studies show that posting more frequently will enhance your audience engagement. Don’t go inactive; instead, post multiple times a day to maximize your success.
6. Plan in Advance
As in any marketing effort, having a strategy is key to success. Plan and even schedule your posts in advance to make sure you don’t go through periods of inactivity.
7. Know Your Audience
The better you know your audience, the more likely you are to post content that’s actually relevant to them. Through tools like Facebook Insights, you can learn about your follower’s demographics and adjust your strategy accordingly.
8. Run Some Ads
Nothing gets your business going like some social media ads. For as little as $5 per day, you can create messages targeted to variables from demographics to behaviors.
9. Post to Engage
The more users like, share, click, or comment on your post, the larger audience that post will reach. Create content specifically designed with that goal in mind to see your social media presence grow.
10. Keep Up With Trends
The only constant in the world of social media marketing is change. No network stays the same for long, and it’s crucial to keep up with new features and updates in order to maximize your success.
11. Monitor Comments Wisely
It’s tempting to delete any comment that’s not overwhelmingly positive toward your brand. But unless it’s spam or unreasonably negative, consider engaging with them instead.
12. Engage Your Influencers
One key to social media success is finding out which members of your audience are most influential, and targeting your messaging to them. This post is a great start to enhance your influencer marketing efforts.
13. Drive Website Traffic
Ideally, your posts on social media should be both designed to engage your audience, and drive them to your website. Here, you can create more specifically promotional and targeted messages about the benefits of your product or service.
14. Analyze Your Posts
Social media analytics tools allow you to figure out which of your posts perform well, and which didn’t. Use these insights to optimize your strategy over time and focus on content that your audience responds to most favorably.
15. Listen to Others
Finally, don’t forget about the social part in the name of this marketing channel. Instead of only posting your own content, engage in social listening to find conversations relevant to your brand. Then, engage in these conversations to maximize your outreach.
Especially for small business, social media marketing is and should be a crucial part of success. Thanks to its opportunities to reach your audience without spending large amounts of money, it can be the key to help your business grow. The above hacks get you on your way to increasing your brand awareness and maximizing your digital success.